About us

A journey started in 2007, when Simone Bonazzi approached the world of fashion thanks to the grandparents workshop.

Sartoria Bonazzi was a Company founded in 1949 specialized in the manufacturing of suits and knitwear with its own production chain. The business gained popularity by becoming supplier of many local shops and customers in the Bologna and Ferrara areas until its closure in 1997.
Simone's passion turned into reality in 2009, the year of the first swimwear line produced for a small Italian department store.

A time of dedication, curiosity and learning that saw the launch of the first official 1980 Voguish collection in 2012.

Through his upbeat sartorial language, which speaks to discerning fashion lovers as well as stylish youngsters, Bonazzi gets to indulge in two of his biggest passions: music and fashion from the early 80s, which he likes to reinterpret in his innovative, and rather personal, way.

1980 Voguish stands for optimism, effortless elegance and intricate design.

Statement outerwear lies at the essence of the brand, recalling the heady days at Studio 54 and the start of House music, when bold outerwear looks were deemed cool enough to land on the dancefloors of New York, Chicago, Paris and London.

The end of '70s fused disco music with futurism as well as announcing the birth of a new synth and techno sound.

This high-voltage energy combined with a certain downtown nonchalance, informs the esthetic of the brand, which has a hedonistic and refined attitude, perfect for taking center stage at night despite its casual appeal."